Commuting Zones
Data-driven boundaries to understand local economies.
Geographical Zones That Reflect How People Live and Commute!
To really understand an audience we need to comprehend how they live and where travel to. Unfortunately, the most commonly used geographical delimitations such as counties, cities, or states, are based on political boundaries that don't really represent the dynamics of their ppulation.
Commuting Zones are geographical regions that were built to represent local economies and labor markets. Based on an analysis of people's movement, these Zones can help us take our research and understanding of a population to the next level!
Timeliness
Traditional commuting zones are developed using census data which is updated every 10 years in the U.S, but these zones can be updated every six months to capture local economic and commuting changes.
Global Reach
With over three billion people using Meta services, our team has built the first comprehensive estimate of Commuting Zones at an international level.
Privacy
These Zones are a set of boundary shapes built using aggregated estimates of home and work locations. Data used to build Commuting Zones is aggregated and de-identified.
Granular Zones that Reflect Local Economies
Commuting Zones provide high-granularity geographical areas that correlate closely with population centers, infrastructure (roads, bridges, etc.), and businesses!
Commuting Zones for Marketing
Commuting Zones reflect how users live and move. By leveraging these zones for geo-targeting, advertisers can reach their consumers where they are with relevant marketing campaigns.
Unlock Better Measurement!
Increase the power, reduce bias, and limit the contamination of your geo-experiments by leveraging the Commuting Zones. Combing them with next-gen geo-measurement solutions such as GeoLift by Meta Open Source, can take your omni and cross-channel measurement to the next level!
