Robust Geo-Experiments to Measure True Value
Changes to the ads ecosystem have made measuring the true value of marketing more challenging than before. Fortunately, geo-experiments remain one of the best ways to quantify ad effectiveness through lift, which we at Meta consider to be the gold standard of measurement. That's why we've developed GeoLift, an open-source tool that makes it easy to design and run robust geo-experiments!
Focus on True Business Outcomes
GeoLift is Facebook's open-source solution to measure Lift at a geographical level. By leveraging the latest advances in Synthetic Control Methods, GeoLift empowers you to start making decisions grounded in incrementality and measure the true value of your marketing campaigns.
Reproducible & Transparent
GeoLift offers an end-to-end solution to geo-experimentation which spans data ingestion, power analyses, market selection, and inference in an easy- to-use R package. Moreover, the tool's open-source nature makes it transparent and fully reproducible!
Privacy Conscious & Resilient
By relying exlcusively on aggregated market-level data and not personal information, GeoLift is resilient to signal loss all while protecting the consumer's privacy.
GeoLift: Simplicity in Geo-Experimentation
From identifying where to run your experiment and running the power calculations, to measuring the Lift from your marketing campaigns, GeoLift has the tools you need to understanding the true incremental value of your marketing and help businesses make better decisions.