Welcome to GeoLift

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What is GeoLift?

GeoLift is a research tool developed my Marketing Science team to run geo-based marketing experiments in cases where people-based measurement (Conversion Lift) is not feasible - for example, Healthcare advertisers.

Meta recommends its advertisers to use people-based experimentation where possible because it is a higher statistical power compared to geo-based experimentation.

Getting Started

Get started by installing the GeoLift R package.

Or try our GeoLift walkthrough.