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About GeoLift

What is GeoLift?​

GeoLift is a research tool developed my Marketing Science team to run geo-based marketing experiments in cases where people-based measurement (Conversion Lift) is not feasible - for example, Healthcare advertisers.

Meta recommends its advertisers to use people-based experimentation where possible because it has a higher statistical power compared to geo-based experimentation.

How to Contribute​

There are two main ways to contribute to the GeoLift project:

GitHub​

Our GitHub is the main channel for:

  • Reporting Bugs, Pull Requests, and code-related issues.
  • Share updates on the GeoLift R code.
  • Submit and contribute to the GeoLift code. Don't forget to sign our CLA here!.

Facebook Group​

The GeoLift Facebook group is the best place to:

  • Share discussions on the tool, geo-testing, or anything GeoLift-related.
  • Create, interact, and communicate with the GeoLift community.
  • Communicate with the GeoLift team.
  • Share our project!