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ยท 2 min read
Arturo Esquerra

Introducing Multi-Cell GeoLift Testsโ€‹

We're introducing Multi-Cell capabilities to the GeoLift code that can empower users to easily measure multiple treatments in a single experiment through different cells. These new capabilities unlock the potential to plan and execute tests to measure across strategies and channels! Launched with GeoLift v2.5, you now can:

Multi-Cell Testsโ€‹

We've introduced a set of new capabilities to GeoLift focused at Multi-Cell tests. Specifically, we added four new functions to set-up and execute these tests in a simple yet powerful way.

1. MultiCellMarketSelectionโ€‹

MultiCellMarketSelection() will help the user identify and select their Test Markets based on their desired number of cells for either Standard or Inverse/Negative GeoLifts.

MarketSelection

MarketSelectionLiftPlots

2. MultiCellPowerโ€‹

After finding the optimal test and control locations for the Multi-Cell test, the user is able to estimate and plot the Power Curves for each of his Test Markets through the MultiCellPower() function.

PowerCurves

3. MultiCellWinnerโ€‹

When the test's objective is to identify a winner strategy or channel, the user has the option to use MultiCellWinner() which will identify how much better the performance of Cell A compared to Cell B should be in order to declare a winner through a statistical test. If more than two cells are provided, the test will perform all pairwise comparisons.

Winner

4. GeoLiftMultiCellโ€‹

Finally, after the test finishes GeoLiftMultiCell() will compute the inference and will show whether there was a winning cell based on the test results!

Results ResultsPlot

Start Your Multi-Cell Testing Now!โ€‹

Learn more about how to run Multi-Cell tests through our Multi-Cell GeoLift Walkthrough, get the latest version of GeoLift from the GitHub repository and start testing!